{"id":14246,"date":"2026-04-13T19:14:04","date_gmt":"2026-04-13T19:14:04","guid":{"rendered":"https:\/\/actulumiere.com\/the-story-of-a-pr-gamble\/"},"modified":"2026-04-13T19:14:04","modified_gmt":"2026-04-13T19:14:04","slug":"the-story-of-a-pr-gamble","status":"publish","type":"post","link":"https:\/\/actulumiere.com\/en\/the-story-of-a-pr-gamble\/","title":{"rendered":"The story of a PR gamble"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"\">\n<p class=\"article__paragraph article__paragraph--lf \">Mimi Marchand was furious, and she made her displeasure known all the way to the top of LVMH, the luxury group owned by billionaire Bernard Arnault that also holds <em>Paris Match<\/em>. The &#8220;<a href=\"https:\/\/www.lemonde.fr\/en\/politics\/article\/2024\/12\/22\/emmanuel-macron-s-art-of-secrecy_6736366_5.html#:~:text=%22Now%20we%27re%20on%20our%20own.%20That%27s%20how%20the%20Elys%C3%A9e%20is%3A%20We%20can%27t%20trust%20anyone.%20It%27s%20a%20two%2Dperson%20solitude%2C%20but%20a%20total%20solitude%2C%22%20Brigitte%20Macron%20told%20journalists%20Jean%2DMichel%20D%C3%A9cugis%2C%20Pauline%20Gu%C3%A9na%20and%20Marc%20Leplongeon%2C%20they%20write%20in%20their%20book%20Mimi%2C%20about%20Mich%C3%A8le%20Marchand%2C%20the%20paparazzi%20queen%20of%20Paris.\" target=\"_blank\" rel=\"noopener\">paparazzi queen<\/a>&#8221; of Paris prides herself on being able to block embarrassing photos in exchange for meticulously controlled exclusivity when the time is right. But she discovered the shots of Jordan Bardella, the 30-year-old president of the far-right Rassemblement National (RN) party, and Maria Carolina of Bourbon Two-Sicilies, a 22-year-old princess and fashion and luxury student at the International&#8230;<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.lemonde.fr\/en\/politics\/article\/2026\/04\/13\/jordan-bardella-and-maria-carolina-of-bourbon-two-sicilies-the-story-of-a-media-gamble_6752380_5.html\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mimi Marchand was furious, and she made her displeasure known all the way to the top of LVMH, the luxury&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[448,454],"tags":[],"class_list":["post-14246","post","type-post","status-publish","format-standard","hentry","category-france"],"_links":{"self":[{"href":"https:\/\/actulumiere.com\/en\/wp-json\/wp\/v2\/posts\/14246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actulumiere.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actulumiere.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actulumiere.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/actulumiere.com\/en\/wp-json\/wp\/v2\/comments?post=14246"}],"version-history":[{"count":0,"href":"https:\/\/actulumiere.com\/en\/wp-json\/wp\/v2\/posts\/14246\/revisions"}],"wp:attachment":[{"href":"https:\/\/actulumiere.com\/en\/wp-json\/wp\/v2\/media?parent=14246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actulumiere.com\/en\/wp-json\/wp\/v2\/categories?post=14246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actulumiere.com\/en\/wp-json\/wp\/v2\/tags?post=14246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}