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Toy tourism has been surging in the last few years, supported by the rise of fan culture, social media and themed merchandise.
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The rise of “kidult” nostalgia has led to more adults returning to their favourite toys and finding new ways to engage with them as well, along with the growth of Location-Based Entertainment (LBE).
From visiting the world’s oldest and largest toy store, Hamleys, in London, to exploring LEGOLAND’s…
